Nicole Wallace
MLaaS
Strategic Marketing Leadership for B2B, Manufacturers & Industrial Companies:
Fractional CMO | Branding & Strategy Intensives | New Hire Training | Thought Leadership
Is your marketing helping you hit business goals?
Or does it feel disconnected, underperforming, or stuck in the past?
➡️ Sales & Marketing aren't aligned
➡️ New Marketing hires are overwhelmed, undertrained, and not making an impact
➡️ You've got great leadership and lots of SMEs, but no one has time to write thought leadership content
Sound familiar? You’re not alone. And you don’t have to fix it alone, either.
My Approach
At Nicole Wallace MLaaS, I work with your team to connect the dots across sales, marketing, and leadership. Everyone's business is different, so I meet you where you're at to provide the level of service you need. I’m not a consultant on the sidelines—I’m your strategic partner, rolling up my sleeves to drive business growth.
With 10+ years in B2B, manufacturing, construction, and industrial marketing (both agency and in-house), I bring the strategy, execution, frameworks, SOPs, and systems to move the needle fast—without fluff or guesswork.
My Services
⚡ Strategy & Branding Intensives
Your complete strategy, built in 1–2 days.
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Full brand messaging + positioning
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Sales + marketing alignment workshop
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Lead generation priorities
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CRM and website review
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Content and video strategy
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Documented, actionable Marketing Playbook
Perfect for fast alignment or foundation-building before scaling.
⚙️ Marketing Leadership as a Service (MLaaS)
Embedded, fractional Marketing Executive—focused on driving strategy, alignment and results.
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Sales + Marketing Alignment
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Multi-Channel Marketing Playbook
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Lead Generation Systems
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CRM Optimization & Efficiency
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Content Strategy Mapped to Buyer’s Journey
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Video Strategy
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Website Review & Recommendations
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Executive Thought Leadership Content
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AI & Automation Efficiencies
Ongoing partnership for growth-minded manufacturers.
✍️ Executive Thought Leadership Content
Your executive team and SMEs have valuable insights to share...but no time to turn it into thought leadership content. Quick, authentic content creation for your leadership team.
• Capture insights in 30 minutes or less
• Blogs, LinkedIn posts, podcasts, and more
• Build authority, build market trust & visibility
You talk. I turn it into shareable,
high-impact content.
🎯Custom Training Accelerator New Hires or Upskill:
Because your HR department can’t train marketers.
I audit your strategy and train your staff based on specific needs and goals:
• Company-specific onboarding
• Training on your CRM, tools, and processes
• Content creation + platform proficiency
• Build internal confidence and accelerate contribution
• Blocking and tackling but need to upskill your team? I've got you covered.
Get new marketers productive--fast. Save executive time while setting new hires up for success.
My Services
Nicole Wallace MLaaS isn't just about marketing—it's about business growth through strategic alignment. By ensuring that sales, marketing, digital transformation, and leadership work together, manufacturers and industrial companies can increase efficiency, improve lead generation, and drive revenue without the high cost of a full-time marketing executive. My focus is less on individual tactics and more on the overall strategy. Here's an overview:
01
Setting the Foundation: Strategic Marketing Blueprint & Playbook Development
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Comprehensive Marketing Playbook: Craft a detailed strategic document that defines your mission, vision, target markets, buyer personas, and key pain points.
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Tailored Go-to-Market Strategy: Develop step-by-step plans with quarterly OKRs and KPIs to align marketing initiatives with revenue goals.
02
Getting aligned:
Sales & Marketing Alignment Consulting
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Unified Team Integration: Bridge the gap between your sales and marketing teams through regular strategy sessions, clear communication channels, and shared performance metrics.
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Sales Enablement: Equip your team with the tools, processes, and messaging needed to convert leads efficiently, including CRM optimization and ABM tactics.
03
Building the Content Engine: Content Strategy, Lead Gen & Technical Storytelling
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Complex Made Clear: Translate intricate product features and technical concepts into compelling narratives that resonate with both technical and non-technical audiences.
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Content Strategy: Harness the power of blogs, videos, email marketing, and social media to craft a multi-channel content strategy that is consistent, engaging, and directly aligned with your sales goals. My approach delivers valuable content that supports your brand’s buyer’s journey, resolves customer challenges, and builds lasting authority in your market.
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Lead Generation: Spanning SEO, social media, email marketing, and targeted ABM campaigns—to generate high-quality leads.
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24/7 Sales Website: With only about 12% of buyers consulting a sales rep in the early stages of the buying process, and with buyers spending more time online looking for solutions to their problems you need to position content to help you get found when they are looking--right place, right time, right message.
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Multi-purpose and Repurpose Content Strategy: Optimizing the use of all content created throughout the sales funnel and beyond including trainings, tradeshow and more.
04
Integrating AI:
Helping you manage Digital Transformation
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AI-Powered Marketing Tools: Identify, integrate, and manage AI platforms that enhance lead scoring, personalization, and predictive analytics.
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Automation & Efficiency: Streamline campaign management, content distribution, and customer engagement using the latest digital solutions.
01
Setting the Foundation: Strategic Marketing Blueprint & Playbook Development
-
Comprehensive Marketing Playbook: Craft a detailed strategic document that defines your mission, vision, target markets, buyer personas, and key pain points.
-
Tailored Go-to-Market Strategy: Develop step-by-step plans with quarterly OKRs and KPIs to align marketing initiatives with revenue goals.
02
Getting aligned:
Sales & Marketing Alignment Consulting
-
Unified Team Integration: Bridge the gap between your sales and marketing teams through regular strategy sessions, clear communication channels, and shared performance metrics.
-
Sales Enablement: Equip your team with the tools, processes, and messaging needed to convert leads efficiently, including CRM optimization and ABM tactics.
03
Building the Content Engine: Content Strategy, Lead Gen & Technical Storytelling
-
Complex Made Clear: Translate intricate product features and technical concepts into compelling narratives that resonate with both technical and non-technical audiences.
-
Content Strategy: Harness the power of blogs, videos, email marketing, and social media to craft a multi-channel content strategy that is consistent, engaging, and directly aligned with your sales goals. My approach delivers valuable content that supports your brand’s buyer’s journey, resolves customer challenges, and builds lasting authority in your market.
-
Lead Generation: Spanning SEO, social media, email marketing, and targeted ABM campaigns—to generate high-quality leads.
-
24/7 Sales Website: With only about 12% of buyers consulting a sales rep in the early stages of the buying process, and with buyers spending more time online looking for solutions to their problems you need to position content to help you get found when they are looking--right place, right time, right message.
-
Multi-purpose and Repurpose Content Strategy: Optimizing the use of all content created throughout the sales funnel and beyond including trainings, tradeshow and more.
04
Integrating AI:
Helping you manage Digital Transformation
-
AI-Powered Marketing Tools: Identify, integrate, and manage AI platforms that enhance lead scoring, personalization, and predictive analytics.
-
Automation & Efficiency: Streamline campaign management, content distribution, and customer engagement using the latest digital solutions.
We'll combine strategic frameworks with AI-powered tools to deliver a comprehensive, data-driven solution that ensures:
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Sales & Marketing Alignment: Breaking down silos to boost revenue.
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Modernization for Next-Gen Leaders: Equipping your team with modern tactics and technology.
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AI Integration: Implementing cutting-edge platforms to streamline operations and generate insights.
I offer flexible engagement models designed to meet you where you are and grow with you.
I offer flexible engagement models designed to meet you where you are and grow with you.
Let’s talk about how we can turn the gears of your marketing strategy for scalable growth.
Book Your Free Strategy Session Now